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Search Engine Optimization

Search engines have become a core resource for individuals looking for a business, product, or service. Over the years, online search has reduced the need for traditional means of searching, such as Yellow Pages.  Your business needs to adapt to the changes of the new consumer searching landscape. Businesses no longer need to spend thousands of dollars on advertising in yellow page directories. Every business with a website has the potential to get found by more customers online through search engine optimization (SEO) and inbound marketing.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked or popular on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Why do keywords matter?

Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research.

seo95% of the U.S. Internet browsing population accesses search engines each month.Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month.  That’s a whole lot of time spent searching various keyword and key phrase combinations!

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into Google’s Keyword Tool, and find variations that make sense for your business.  Use search volume and competition as a good measure for determining what you can easily attack. But never settle on a list of 10-15 keywords, as the old ways taught. Start with a small list, but continuously adapt and analyze your choices as your business grows and adapts.

What is On-Page SEO?

In the history of search engine optimization, the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority built through content on your website. When optimizing your
content, focus your copy on specific keywords that match what people are searching for online.

The first rule of on-page SEO is to think about what your target users might be searching for and make sure those keywords are on the page. This increases the likelihood of reaching those users as they go to Google, Bing or other search engines.

On-page content is a critical component of onpage SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about.  When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines punish websites for keyword stuffing.  Instead, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same message gets across, just optimized!

There are many more considerations for terrific website SEO and I will discuss them right here on this blog.  If you have questions or need help with your own website, don’t hesitate to call on Creative Juices Marketing to help.  434-964-7511