Your website should effectively grab the user’s attention. Trends come and go, but it’s still important to know which trend best fits your business and what you feel speaks to your individual business’ audience. That’s the key – YOUR BUSINESS and your business’s heart should come through in your website design. It shouldn’t be a cookie-cutter site like ever other. It should speak to your company’s mission and goals and it should be unique overall. Statistics show that over 75% of consumers judge the credibility and trustworthiness of your business from your website’s design. Here are some helpful 2019 Trends in Website Design.
Website designers tend to have an odd relationship with trends. On the one hand, you want your website to be creative and following the crowd flies in the face of that. On the other hand, trends can tell designers a lot about user preferences — what people love, what they hate — and they ultimately help designers to create websites with better traction.
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Great web design is a concept that has become indispensable over the last decade. We all want a website and we want that website to meet the most popular design standards out there. But, how much of a website’s success can really be attributed to visual appeal?
Visual appeal is what meets the eye. It’s the colors, shapes, pictures, fonts, white space, and overall visual balance of a design. Whether a website appeals to us affects how we perceive it, how we use it, and how we remember it.
- Attract attention Visual appeal can – more than anything – attract attention. This is key to getting visitors engaged with your website. We like to look at pretty things and if we have the choice, we always prefer an attractive design or image over an ugly or neutral one.
- Create a first impression Our first impression when meeting someone face-to-face can affect our relationship with them in the long term. It affects whether or not we like someone, if we think we can trust them, and if we intend to meet that person again. Basically, within only a few seconds – maybe minutes, we can decide if we enjoy spending time with someone or not. Online, it’s the same thing. Once a website has made a negative first impression on us, chances are we will not enjoy our visit much or look forward to coming back. Whether we like to admit it or not, we’re all guilty of sometimes judging a book by its cover – meaning visual appeal plays a large part in establishing brand affinity with your website visitors.
- Build relationships Visual appeal can also build relationships. If visitors can identify with your website, you are a huge step closer to building a long-term relationship with them – which is, of course, the end goal. We like to define ourselves through our interests, our hobbies, the things we are passionate about – and this resonates in the types of website we interact with. Our browser history can be seen as an extension of our lifestyle choices, meaning websites that complement our identity are immediately more appealing.
See also 5 Reasons Creativity Is A Must
Embrace The Space
In 2019, clean design is in and visual clutter is out. The reason is simple: designs with plenty of white space are easier to read and navigate. Leaving lots of white space also makes it easier to direct focus to the most important elements on the page.
White space is the portion of a page that is left empty. Technically, it doesn’t even have to be white – it just needs to be devoid of copy, graphics or photos. This trend of embracing white space is not new. But, with the continued push to create a better user experience and stronger conversions, white space will become even more important in 2019.
Statistics show that starting in 2016, more users access the internet from their mobile devices than from their laptops or PCs. Mobile devices are the most popular way to access the internet and your web design needs to support mobile users and they spend more than double the minutes online than desktop users. Mobile optimized websites are absolutely necessary.
When designing a website, you always need to consider how people search for something. According to Google, over 48% of all users started their search for something on a mobile device. This fact is in itself not a reason to be alarmed until you take into consideration that Google penalizes sites that are not mobile-friendly in its search results.
Bottom line is that failure to provide a strong mobile user experience will turn prospective customers away. This is why responsive design and mobile apps are going to continue trending throughout 2019.
See also Mobile Optimized Websites
Scrolling Is Back In
In the beginning, websites were laid out with fewer, longer, text-dense pages. Words, words and more words were what you needed for search engine optimization. Scrolling was IN.
Then it became apparent that people only looked at what was right in front of them and didn’t bother looking for more. Scrolling was out. Websites were designed to keep pages short with the most important information “above the fold.”
In 2019, scrolling is coming back strong. It turns out that users ARE willing to scroll if a webpage is well-designed and engaging. There’s also a new iteration of scrolling design that is intentional, draws focus where it is needed, and engages the viewer.
Dynamic scrolling design is a new-ish kid in town and is expected to really come into its own in 2019. In practice, dynamic scrolling involves designing your website in a way that makes it obvious that there is more for the viewer to see below the edge of the screen.
This can include diagonal graphics that draw the eye downward, visually cutting off a familiar shape so that you feel compelled to scroll down to see the completed shape or, even revealing hidden visual elements and copy behind moving scrolling graphics. There is the “move down” button/arrow that can be included on your above-the-fold slider or hero image that will automatically scrolled the user down to the next section.
Keeping up with trends can be a great way to keep your finger on the pulse of where businesses are going. Your website is a critical component of your business brand, and as your brand and marketing strategy evolves, your site should as well.
The decision to incorporate a trend into your website design should always be determined by whether that trend makes sense for your brand. Specific trends like bright colors or integrated video might be totally wrong for your brand and your audience. Or they could be the perfect way to connect with your customers.
Whatever you choose, remember that there are many millions of websites online. The only way to stand out is to create a website that’s unique and different.
If you need assistance with website design, graphic design or content creation to promote your business; feel free to contact Creative Juices Marketing Agency to discuss. We’d love to help you! CONTACT US