Branding

A Lasting Impression

The first thing you should understand is that a business’s brand is the experience. Every single moment your customer interacts with your offerings, be it products, or services. That’s REALLY fundamental to understand. The storytelling elements of your brand will continue to be important throughout your company’s future.  It’s your FIRST impression, and it MUST be a lasting one.

The second thing I want to stress is the importance of simplifying. Consumers and business to business (B2B) buyers – they’re all busy.  They’re all distracted.  They’re all tired of seeing advertising and they all have very short attention spans. So as a brand, you need to KEEP IT SIMPLE and straight forward.  Ask yourself: Is it easy to understand and remember my business brand?  My license plate says CREE8IV, but the name of my business is not Cree8iv Marketing.  You know why?  Because I want potential clients to remember my company’s name, not be confused and perplexed by it.  For a license plate, though, how great is CREE8IV?! But I digress.

Lastly, you need your brand logo to be able to be utilized anywhere.  Don’t use photographs or tiny text.  Your logo will be used BIG and small, on signs, billboards, golf shirt embroidery, websites, stickers, on the side of a truck…  It should be unique, but simple.  It should have eye catching form and color, but not too complex.  It can speak to your product, or be completely removed from it – it just needs to be straightforward and burn into people’s brains.

Branding your business is essential to it’s marketing success.  Your brand must be memorable, professional and outstanding.  Don’t get too caught up in what YOU want to see in your brand.  It’s important that your passion be included in the process, but you want your brand to appeal to your potential customer or client.  THAT’S essential!  It truly does not matter what you want your logo to look like.  It’s what your potential customers will respond to.  Branding will stem from your logo and soon make you a well-known entity. Creative Juices Marketing will research your business and others like you to establish a UNIQUE and COMPELLING brand that will become the face of your company.  If your business doesn’t have an established, effective, recognizable brand; call 434.964.7511 today!  For more on what Creative Juices Marketing Agency can do for you, visit our ABOUT US page.

See also Your Business Needs Branding