They say there's a thin line between genius and insanity. I also think that the distance between creative perfection and insanity is probably pretty tiny. When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with. I'm not obsessive, but I AM a Virgo. I am also very passionate about the work that I do.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
Whether you’re a creating graphics for social media or designing an invitation for an upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, [...]
With the proliferation of social media, audiences are becoming much more attuned to photography used in marketing, product and advertising mediums. Your customers, even if they don’t know what it’s called, are aware of [...]
Owning a business is often a dream come true for entrepreneurial-minded folks. However, it’s no secret that starting a business means putting in a ton of work, along with blood, sweat and tears. Business owners [...]
By now, you all have settled in to the new year. Have you settled in to the new marketing trends? 2016 will be the year of the customer. Customer-centric marketing, customer experience, customer journeys, customer [...]
Whether you're optimizing your website, strategizing your social media, or designing digital advertising; you MUST BE creative and smart. The following tips are both and will give you creative business boosting ideas for the web and [...]
Good graphic design doesn’t happen by mistake, and neither does clever font marriage. With this Ultimate Guide to Strategic Font Pairing, we show you how to make your designs beautiful, with simple and effective type applications. [...]