When you're starting a new business and your professional marketer tells you that [...]
On this New Year's Eve, you're probably planning an elaborate dinner, music, maybe [...]
They say there's a thin line between genius and insanity. I also think that the distance between creative perfection and insanity is probably pretty tiny. When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with. I'm not obsessive, but I AM a Virgo. I am also very passionate about the work that I do.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
Whether you’re a creating graphics for social media or designing an invitation for [...]
With the proliferation of social media, audiences are becoming much more attuned [...]
Owning a business is often a dream come true for entrepreneurial-minded folks. However, [...]
By now, you all have settled in to the new year. Have you [...]
Whether you're optimizing your website, strategizing your social media, or designing digital advertising; [...]