Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time. Engagement is the key to successful digital marketing.
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…
Every time a new year rolls around, people set out to better themselves. They promise they will lose weight, find a new job, or maybe even take that vacation they've always talked about. But why [...]
Whether you’re a creating graphics for social media or designing an invitation for an upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, [...]
The fact is, if you aren’t optimized for mobile, you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and [...]
For my small business clients who want to increase their online visibility, optimize their search engine rankings and increase website traffic, I highly recommend social media marketing. It is a proven effective and inexpensive way to promote ...
Answers To Your Summer Solstice Questions Technically speaking, the summer solstice occurs when the sun is directly overhead the Tropic of Cancer, or 23.5° north latitude. In 2017, this will occur at exactly 12:24 am [...]
SEO practices are numerous and constantly changing BUT if you start with your website adding great content, precise titles and tags and strong SEO practices throughout; your website will be in terrific shape for the Search Engines to find.
Websites That Make You Hungry Every restaurant should be able to succeed with their passion and food alone, but competition is fierce and they need to enter your restaurant and taste your food before [...]
Compelling content that converts looky-loos into money spending consumers is something every business owner needs.