Marketing Strategies

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Marketing Strategies

done trumps perfect

They say there's a thin line between genius and insanity.  I also think that the distance between creative perfection and insanity is probably pretty tiny.  When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with.  I'm not obsessive, but I AM a Virgo.  I am also very passionate about the work that I do.

Your Business Needs Branding

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

Copywriting that Gets People to Take Action

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.  So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…

SEO Juice Dos and Don’ts

SEO practices are numerous and constantly changing BUT if you start with your website adding great content, precise titles and tags and strong SEO practices throughout; your website will be in terrific shape for the Search Engines to find.