Marketing Strategies
They say there's a thin line between genius and insanity. I also think that the distance between creative perfection and insanity is probably pretty tiny. When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with. I'm not obsessive, but I AM a Virgo. I am also very passionate about the work that I do.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time. Engagement is the key to successful digital marketing.
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…
Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Facebook has become a crucial way to build businesses online; in fact, over 40 million small businesses have [...]
SEO practices are numerous and constantly changing BUT if you start with your website adding great content, precise titles and tags and strong SEO practices throughout; your website will be in terrific shape for the Search Engines to find.
Compelling content that converts looky-loos into money spending consumers is something every business owner needs.
The benefits of blogging are immense for many reasons. Blogging should be a part of every businesses marketing strategy UNLESS you can not do it effectively or consistently - an ineffective and/or non-consistent [...]
Wondering why it's SO DARN IMPORTANT for your website to have a blog? Well there are many reasons that I will tell you towards the END of this particular blog. Now, I'd like to give you a little advice on Effective Business Blogging
