Marketing Strategies
Elements Of Business Branding
When you're starting a new business and your professional marketer tells you that [...]
Not Secure – How Google Views Your Website Without SSL
If you're an avid "Googler" like many of us, you may have noticed, [...]
Using Google Analytics To Its Full Potential
You may be using Google Analytics to measure the success of your website, [...]
2019 Marketing Strategies
On this New Year's Eve, you're probably planning an elaborate dinner, music, maybe [...]
done trumps perfect
They say there's a thin line between genius and insanity. I also think that the distance between creative perfection and insanity is probably pretty tiny. When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with. I'm not obsessive, but I AM a Virgo. I am also very passionate about the work that I do.
Your Business Needs Branding
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
5 Reasons Creativity Is A Must
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
Engagement Is The Key
Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time. Engagement is the key to successful digital marketing.
Copywriting that Gets People to Take Action
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…
Facebook Business Page
Facebook, the social media platform that hosts 2.01 billion monthly active users, is a [...]