Marketing Strategies
When you're starting a new business and your professional marketer tells you that it's very important to develop strong business brand, know that there is nothing more important. Branding is one of the most important [...]
If you're an avid "Googler" like many of us, you may have noticed, and been nervous about, random sites coming up listed as "Not Secure". Not just a little, hard-to-notice notification, but right up there [...]
You may be using Google Analytics to measure the success of your website, but are you using Google Analytics to its FULL POTENTIAL? Doing so requires a deep understanding of Google Analytics and its conversion measurement capabilities. Google [...]
On this New Year's Eve, you're probably planning an elaborate dinner, music, maybe dancing and other fun and games. Are you planning your 2019 marketing strategies for next year? Probably not. BUT if not now, [...]
They say there's a thin line between genius and insanity. I also think that the distance between creative perfection and insanity is probably pretty tiny. When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with. I'm not obsessive, but I AM a Virgo. I am also very passionate about the work that I do.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time. Engagement is the key to successful digital marketing.
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…
Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Facebook has become a crucial way to build businesses online; in fact, over 40 million small businesses have [...]
