As 2018 comes to a close, businesses may wonder what their New Year’s Resolutions should be pertaining to marketing. We all want to make sure we’re keeping up with constantly changing trends that will rocket our businesses into the future and boost our revenue.
The Importance of Digital Marketing
Simply put, digital marketing can’t be ignored. An effectively executed digital marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. If you want to go where the people are, you MUST be active online. The influence of the digital landscape, or ‘cyberspace,’ has been steadily growing since the 90’s, and now, just a few decades later, it is a major virtual environment for the vast majority of people everywhere.
Social media, streaming content, and the ease of creating or consuming digital content have made the internet the place to be. So if you want to market to your audience online, how should you do it? Below are some important 2019 marketing trends that you should strongly consider:
Facebook – Not Just For Posting Your Breakfast Anymore
Facebook is STILL currently the #1 social media platform in the US, with an impressive 41% of its users being over the age of 65. So for marketing that targets a senior demographic, there simply isn’t a better platform. Facebook did take a small hit in the younger market, but is still an excellent place to reach Millennials and Gen Xer’s alike.
It’s important for future digital marketers to really look at who their target market may be, because Facebook may be VERY unsuitable for some campaigns, especially as it continues to trend downwards with younger demographics. Make no mistake, Facebook is still massive, and many Americans continue to check in on it, but be more judicious with who you’re marketing to, and make sure they’re still on Facebook, or you’re targeting the wrong social media platform.
Instagram – Where Millennial’s Are
Fortunately for Facebook, their greatest threat is no threat at all since they bought it. Instagram’s image and video-based social media platform is optimized to make it very easy for users to share photos and videos from their phone, which is what most people are using for online experiences. Since photos and videos are the best online attention-grabbers these days, that makes Instagram a terrific place for businesses to increase their online presence.
Chatbot Use Will Increase
Chatbots are just a specialized form of software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible.
Chatbots are frequently used for basic customer service and marketing systems that frequent social networking hubs and instant messaging (IM) clients. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. Their effectiveness in 2018 is already showing a significant increase in usage, and that use is likely to continue growing for digital marketing in 2019.
Video Digital Marketing
A total of 73% of all Americans engage with YouTube. That means more than half of all Americans are watching videos, and a lot of those videos are created in the service of digital marketing. While YouTube may be the most popular way to consume videos, even more popular than Facebook, that doesn’t mean that you shouldn’t be putting videos on Facebook or any of the other social media platform for that matter.
Video digital marketing, in some ways, offers the best of both worlds. The actual budgeting and mechanics of video production are well understood and documented, since video itself is a 20th century medium. However, now video is paired with the incredibly accurate and valuable user metrics of digital media to provide much more useful data on how specific efforts are performing. Whether you’re creating videos for Instagram, Facebook, YouTube or even your own website, it is a top-tier, incredibly effective digital marketing tool. You can capture and convey a lot of information and your brand’s personality with video. As long as you stick to the fundamentals of good video production, you can make impressive gains.
While video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as “Twitch,” which allows people to easily stream video game play, or even devices like Sony’s PS4 game console that come with live streaming abilities built right into the box.
Live streaming, as it is called, is especially big for digital marketing when combined with influencer marketing. Whether it’s the new generation of social media influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream with an influencer who is interacting directly with comments is a huge draw for an audience. An influencer live stream is an incredibly useful, high profile form of digital marketing right now. The spontaneity and interactivity of live streaming can undoubtedly be a big draw when done right, with a well-chosen personality.
Content Is Still King
Content marketing continues to be an essential component of digital marketing, although there’s an increasing emphasis on unique content. The quality is always going to matter a lot and it must target your audience appropriately. Having a deeper, more sophisticated understanding of a targeted market and being able to target that market more precisely is a rising trend in more effective marketing. Email Gets Personal Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In others words, email is here to stay, and email marketing itself continues to be important.
However, email marketing is evolving, and generic marketing emails aren’t as effective as they once were. It is now a combination of automation and, more importantly, personalization that makes email marketing important for 2019. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Email is often the final “trigger” to motivate an action, especially when combined with your remarketing techniques.
Creative Advertising that gets attention and gets people to take action takes work and focus, whether it’s digital marketing, print marketing or broadcast marketing. Hiring a professional marketing and advertising professional like Creative Juices is a smart way to make sure your business is in the right position to compel your customer base, improve and build on your brand, and ultimately increase your revenue. If your business needs creative advertising, whether it be print, radio, tv or digital advertising; contact Denise Hood at 434 964 7511 or send this CONTACT FORM