Web developers seem to have risen to the 2021 occasion by exploring many different avenues of visual communication that will increase levels of engagement. This includes novelty typography art, unusual color schemes, unique and lively videos and more.

Typography Trends For Websites

The old belief of using sans serif fonts as the go-to font style for web design has been changing with the times. Indeed, sans serif fonts have always been loved by web designers for their sleek legibility and simple structure. In 2021, screen sizes and resolutions are larger and clearer than they once were. Contrary to their “outdated” predecessors, the screens we now design for are more inviting to decorated, heavier serif fonts. Larger screens, for example, enable serif fonts to appear less cluttered and more readable — thanks to increased space around the words. Likewise, the higher resolution makes the heavier or more illustrious letters look clearer. Utilizing more unique typography is one of the most important, top website trends for 2021.

Take a look at the top 10 most popular serif fonts for websites HERE!

There are also new and exciting website plugins that allow designers to now use circular and wavy text paths on websites. Anything that is eye-catching and unique is terrific. Take a look at Elementor’s Text Path Widget.

Lastly on the typography trends for websites is EMOJIS. Whether two people are 1,000 miles apart or 5 feet apart in the same house, people are constantly interacting through type. This includes emails, texting, social media, messaging applications, and more. Communication has grown far beyond words – playful emojis inserted within written text elements are now an essential part of digital design plans. The rising popularity of emojis has made its way to the web designer’s tool box, too. Web creators are leveraging these illustrated gestures in a language familiar to users of all ages and backgrounds. Communicating with target audiences of all languages and dialects thrives on this technique — your brand voice can now be heard in a visual, non-verbal way.

Color Design Trends For Websites

Using light colors in website design represents one of the biggest differences between print and web design. The quality and visibility of light colors often get compromised when used in print design — losing their richness and boldness. Light colors have the opposite effect on-screen, and may even be preferred over dark, bolder colors. The screen’s sharpness and clarity can actually cause dark colors to be overbearing and even stressful to look at. Designers have now embraced the advantage of using light colors in order to avoid the latter. In fact, light colors are also conducive to user engagement.

At the other end of the color spectrum lies a color trend of an entirely different nature – Negative Colors. More and more designers have been gravitating towards using very bold colors, with an emphasis on primary colors: red, blue and yellow. This often involves multiple deeply contrasting primary color combinations that make you think of comic books and 90s retro style. It goes without saying that these types of color palettes often target younger audiences, accentuating an upbeat, exciting vibe. Negative colors in website design would not convey the professionalism of a doctor or lawyer’s website, for example. A gym or video production company – YES.

Images and Illustration Trends In Website Design

Once upon a time in the journalism industry, printing in color was not an option. To add artistic effects to their content, newspapers would feature black and white, hand-drawn designs created by cartoonists. This unique, cartoon-inspired style compensated for the lack of colored visuals and imagery. In digital design, however, color has never been an issue. The issue now is to always STAND OUT and in this 2021 world of COLOR, those same tricks used ‘back in the day’ in print are being used for their now fresh uniqueness in website design today!

All that being said, texture-based illustrations created digitally inevitably causes them to look slightly different to their hand-drawn predecessors. Whether identical to the original style of texture-based illustrations or not, it’s exciting to see this design trend reappear in the top website trends of 2021 because they are darn cool.

The artistic style of the 90s era has also made its comeback in web design trends — this time in the form of simple shape motifs integrated throughout design schemes. These simplistic, two-dimensional shape illustrations boast one shade of color and no depth or texture. These basic shapes may also have text written on them and are often reminiscent of stickers-design from the 80s or 90s. These shapes may also be used as buttons (either static or animated), or as a sticker that informs us about a limited time promotion. No matter what these stickers look like or entail, their common goal is to draw the attention of the website visitor.

Using creative and a-typical imagery on a website draws a great deal more attention than common, straightforward photos. Conceptualized photography that is thought-provoking and unusual will intrigue website visitors and make them think. Beyond the basics of that, many e-commerce websites are using 3D simulations to allow shoppers to see the product “in real life”. 2021 trends are bringing even further-enhanced 3D visualization techniques, with detailed intricacies and extremely high resolutions.

There you have it, the top website trends of 2021. If your business needs assistance with outstanding and on-the-edge website design, graphic design, social media marketing, or other content creation; feel free to contact Creative Juices Marketing Agency to discuss.  Call 434 964 7511 or click to CONTACT US.

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Ask yourself, where is your website traffic coming from? Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if no one can find you.

The reason why other websites are ranking higher than you on Google is because they are making a consistent and conscious effort to improve their SEO. There are certain things you can do to increase your chances of getting ranked higher on Google searches.

See also Website Content Checklist

Improve your page loading speed – speedy is best

If your load speed is too slow, Google will recognize this, and it will harm your ranking. But a slow website will also impact the way your website visitors engage with your pages. Many will leave quickly and, as a result, those negative interactions will hurt your ranking too.

Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load. What’s even more shocking is that 80% of those visitors won’t return to that website. This is terrible for your SEO ranking because it ultimately kills traffic to your site.

But on the flip side, if your page loads fast, people will keep coming back. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly. This makes it extremely important to optimize both your page speed and server response time.

If you want to test the speed of your website, there are online services such as Pingdom or GTMetrix are available for free.

Produce high quality content – How often do you update your website?

If you haven’t touched your website since the day you built it, you probably don’t have a great SEO ranking right now. To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.

Your content needs to be high quality, recent, and relevant. You can obtain that by writing blogs, have a social media feed on your site, or just updating information on whatever new news your business has.

Another factor that impacts your SEO ranking is so-called ‘dwell time’. This relates to how much time people spend on your website per visit. If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time. Websites that provide highly informative content typically have longer dwell times.  Make the cha cha cha changes to high quality website content and you’ll improve your website SEO.

See also Tips For Writing Compelling Content

Optimize your images – Pictures and other images are great for your website

But you need to make sure they are optimized properly if you want these images to improve your SEO ranking. I’m referring to factors such as the file format and size. Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.  Always resize or compress your images to optimize them before adding them to your website.

It is also important that you use your images to sneak in keywords by naming them accordingly. For example, let’s say you have a website that promotes your authentic Mexican cuisine, you might want to name an image ‘awesome handmade guacamole’ rather than ‘avocado’.  Strategically use keywords in the title of your image as well as the caption or description and do it in every single image and you’ll improve your website SEO.

Start blogging – it’s great for your business

Blogging is an outstanding tool for lead generation and helps you engage with visitors to your website, but most of all, blogging can improve your website’s SEO rankings.  As I’ve mentioned above – producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.  Well, blogs are the perfect channel for you to accomplish this.

If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.  Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.  Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts.  All of this positively impacts your search engine ranking.

See also Benefits Of Blogging

If you don’t feel comfortable writing your own blogs, one of the many services Creative Juices Marketing Agency offers is Ghost Blogging.  You could leave the work to us!  See ghost blogging

While there are many more ways you can use cha cha cha changes to improve your website’s SEO, we will stop here.  We hope these tips will help you.  Let us know if we can help further. If you need assistance with website design, graphic design, social media marketing, or content creation to promote your business; feel free to contact Creative Juices Marketing Agency to discuss.  We’d love to help you!  Call 434 964 7511 or click to CONTACT US.

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