Google loves a website with built-in and well thought out SEO (search engine optimization). There are many other ways to improve your site’s optimization that SEO Experts will try to sell you – digital advertising, pay-per-click (PPC) ads … these have merit, but can’t compare to an already optimized from head-to-toe website.  SEO is important for businesses because it helps you attain visibility for search queries organically. This helps you earn rankings organically without paying for it time and time again. Ranking well in search results for queries related to your content, products, or services can increase your website traffic. This can translate into revenue if you convert prospects into customers. If you want to know how to make Google love you, keep reading.

Generally speaking, the more relevant your site content is to users searching for certain keywords, the higher within the Search Engine Results Page (SERP) you will appear.  On-site SEO is the process of optimizing the website itself. Google looks at both the public face of your website and the behind the scenes coding and technical set-up, so if you’re thinking either are unimportant to your overall SEO, you’d be wrong. Creative Juices Marketing does NOT specialize in SEO, but we hold current SEO expert certifications and we stay current in all of the new SEO trends.  We believe that the best way to set your business up for online success is to build your website with all of the right stuff from the very beginning and then analyze, update, and manage for any needed changes going forward.  Google changes, industries change, online searching changes … it’s best to have an expert keep a watchful eye to make sure you’re keeping up.  A maintenance fee of about $100 a month to take care of this and other programming updates is well worth it, in our estimation.  

What is Google Ranking?

Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results to searchers within the shortest time possible. Domains acquire ranking through Google’s algorithmic process that considers different factors to evaluate the quality, relevancy, and utility of an answer to a search query.

Here are some of the top factors in Google Ranking. There are 200+ other factors that Google takes into account, but these are the ones that you should focus on first if you’re interested in knowing how to make Google love you:

• Quality Content: Google wants to show users high-quality, informative, and relevant content.
• Backlinks: Links from other websites to your website are very helpful. They act like votes of confidence. The more high-quality backlinks you have, the higher your website will rank.
• Technical SEO: The technical aspects of your website, such as its website speed, mobile-friendliness, and crawlability. Make sure that your website is technically sound so that search engines can easily index and understand your content.
• Keyword Optimization: The process of using relevant keywords throughout your website’s content. This helps search engines understand what your website is about.
• User Experience (UX): A measure of how easy and enjoyable it is for users to use your website. Google wants to show users websites that provide a good UX.  If you have too many flying photos or shifting content, Google won’t like it.
• Social Signals: The more likes, shares, and other social interactions that your website’s content receives, the better. Make sure your website is built to encourage social interaction and that it’s easy to share it’s content.
• Brand Signals: Your website is the best representation of your brand.  It allows you to build brand perception.  Make sure that your site makes a solid brand impression so you are well-known and respected.

What Is SEO?

SEO is the process of improving a website’s ranking on the natural (unpaid) listings in Google. There are a number of factors Google considers when deciding where to rank a site, both on your website and externally. Hundreds of factors determine your position.

Google looks for relevant and helpful content within the body text of a page along with your page titles, header tags and a number of other factors.  One of the major factors Google uses to rank websites is their popularity, or more specifically the number of external links pointing at them. The more links you have from relevant and authoritative websites, the higher you’ll rank.

Google doesn’t like people gaming the system and building links.  They expect you to create content that people will naturally want to share and link to.  It is smart to utilize a range of social media and content marketing techniques to help earn the links you require to climb above your competitors.  Also, utilizing your website URL in every online listing of your business, every social media account and any other websites you might be connected to is extremely important.

Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website. But Google Search Console gives the advanced search expert another perspective on planning and evaluating his or her search efforts and will help improve your website’s ranking In Google.

See also Importance Of Mobile Optimized Websites

Google Search Console: The Background

Google Search Console is essential for improving your Google ranking and for any strong SEO effort. It will help you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more. Having someone who knows how to use the search console and analyze your content is important.

A site that’s active on the Google Search Console has a better shot at being fully indexed and ranked well. There are also a number of deeper insights that can be turned into SEO tactical gold.

The Search Queries section is broken down into five main indicators:

• Query: Query gives you details on what keywords your site is currently ranked for. This is one of the fastest ways to decode whether your efforts to get on the map for a specific keyword are working. It’s important to remember that “rank for” means showing up in the SERPs – not necessarily actively attracting traffic (yet). This feature can help you quickly identify keywords that are relevant, but need a boost from linking or further content optimization.
• Impressions: If you’ve ever wondered how many people are seeing your website for a specific keyword search, this will tell you. This metric gives you a good sense of how many people are seeing specific sections of your content. This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords module and other tools.
• Clicks: Of the people who are seeing your site, how many are clicking? This information lets you know how many searchers seeing your site are taking action and clicking on your search result.
• CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. If your click-through rates are low, look at whether you can improve your meta description for that page. Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example?
• Average Position: This metric tells you where your site typically ranks for each keyword. Since the vast majority of traffic goes to the sites in the top 2 positions for a given term, it’s helpful to see how you’re performing and the impact that has on your traffic.

See also Website Content Readability

Local SEO

Local SEO is about optimizing your website and related properties to increase local visibility and traffic. While it doesn’t apply to all businesses, it’s extremely important for those that have a local focus or a physical location.

Local SEO includes several factors, including optimizing your Google Business Profile, adding local business schema, researching and targeting local keywords, NAP (name, address, and phone number) citations, and more. The importance of search engine optimization for local businesses is unique. Your directory listings are important to your ability to be discovered, but monitoring them and making sure they’re accurate and effective also helps drive motivated customers to your business.

Focusing on organic search gives you the potential to attract even more traffic over time if you’re able to increase your rankings. Because  a clear correlation between high rankings and high click-through rates.

Organic SEO is obviously a more cost-effective way to drive traffic to your website compared to paid digital advertising, but it also works really well when combined with digital advertising.  With SEO, you have to spend on your website and on content production. But you don’t have to buy an ad placement.

Companies that invest in SEO tend to maintain or grow their results over time, even with reduced effort. But paid channels require continued ad spend to remain competitive.  So if you want to know how to make Google love you, it starts with a great website built with great organic SEO from the ground up.  Creative Juices Marketing and Advertising Agency is highly experienced in building search engine optimized websites that Google will really appreciate.  Call us to learn more 434 964 7511.

See also Why You Need A Responsive Website

The post How To Make Google Love You appeared first on Creative Juices Marketing Agency.

SEO Juice Dos and Don’ts

Dos

1. Be Specific

Every page on your site should have a specific purpose. Think about the page in front of you, and try to describe it. If you’re using “and” to combine multiple thoughts on this page, its time to make some new pages. When writing the titles for each of these pages, keep the specifics of the page in mind. If this is a page just about “ricotta”, the title should include your keywords centered around “ricotta”, and not a more generic keyword phrase like “types of cheeses”.

2. Be Unique

Just like every page title should be specific to each page, you should also make sure that each page title is unique across your entire site. If you’re following the first rule and making sure that every page is laser-focused on a single topic, it should be extremely easy to also make sure that each page title is unique.

3. Be Compelling

When you are looking at a search engine results page, there’s only three things that appear for a visitor – the page title, the page description (bonus points if you’ve got a unique and targeted meta description), and your page’s URL. Try and treat your page titles like the titles for your blog posts, and make them compelling.

AND NOW FOR THE DON’TS…

Don’ts

1. Be Repetitive

Your page titles should not include multiple variations of similar keyword phrases. A great example of being bad would be “ricotta, ricotta cheese, italian ricotta cheese, italian ricotta cheese for lasagna | Ricotta Cheese Emporium”. Titles like this promote worst practices and often lead to having the same page titles used across most (if not all) of the pages in your site.

2. Be Long

Anything more than 70 characters is a waste. If you’re not able to describe this particular page with less than 70 characters, then maybe you need to break this down into multiple pages. From a practical standpoint, Google will cut your title off around 70 characters, and you’ll be left with a set of elipses at the end of the title – and everything you’ve written above the 70 character limit is essentially negated.

3. Put Your Company Name at the Front

In most cases, your website will already rank high for your company name. Leverage the fact that search engines allocate more weight to the words that appear at the beginning of a page title, and form your titles using your keyword phrases first, and then your company name.

The post SEO Juice Dos and Don’ts appeared first on Creative Juices Marketing Agency.

Go mobile!

With 79% of internet users conducting online shopping via mobile devices, you should be embarrassed if your website isn’t mobile-friendly. This is not optional, although many still treat it like it is. If you do digital advertising, don’t forget to create mobile-preferred ads that are tailored to this audience — and make it as easy as possible for them to convert. Direct link to your website and/or use call extensions so they can simply click to call your business.

Use more ‘human touching’ ads

Ads with super-high click-through rates generally speak to the emotions behind why your customer would want what you’re selling. For example, instead of writing an ad that just asks the prospect to register for your mountain climbing school, think about why someone would be interested in mountain climbing in the first place. One extremely successful ad said “Fluorescent lights are killing you. Be more than a warm corpse.”  WOW… that’s morbid.

Write content to help your audience

The best content for marketing is directed at helping and delighting your key audience. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. Killer content address your audience’s needs and concerns! Try using keyword research tools to identify the questions your audience needs answers to — then deliver what they’re looking for. Creative ideas are the best for the web where attention-grabbing is essential.

Add a visual element

To ALL your content pieces on your website, your ads, and you social media posts — People get bored with text really fast! To keep visitors reading, it’s essential to have images breaking up your text. Don’t overlook the importance of a visual element, even in blog posts that are predominantly text-based.

Show and tell with videos

Video content, whether you’re trying to demonstrate how your product works or just educating and entertaining visitors, is incredibly powerful. Video not only draws in users, it sticks with them — retention rate for visual information can reach 65% vs. 10% for text-based info. Plus, customers who view product videos are much more likely to convert than those who don’t.

Get into symbols

Symbols and special characters, like exclamation points, dollar signs, and registered trademark symbols, are known to increase click-through rates. Don’t got completely nuts with the exclamation points though!  It may look like you’re trying too hard!!!??!

Invest in infographics

We know readers love visual content, and infographics are a prime example of linkable visual assets.  While the idea of creating a top-notch infographic may sound daunting, it doesn’t have to be hard. You don’t need fancy software — in fact, you can make a simple infographic just using PowerPoint!  You’ll find that Pinterest is a good resource as well.

Make a statistics lists

For an easy content marketing fix, collect interesting statistics on a subject related to your business and create a blog post about what you’ve learned. Massive lists of facts and stats are easy to create and extremely sharable — and other content creators will want to cite your research! (Man… maybe that’s what THIS IS!)

1. Discuss Current Events: According to HubSpot’s research, nearly 80% of shared and/or retweeted content is about news, and more than 50% of that content is entertainment-related.
2. Don’t Be Overly Self-Promotional: Become thought leaders!
3. Include Links to Your Website: More than 50% of shares and retweets include links.
4. Understand Your Audience: People follow others who they feel are thought leaders in their industry.  Your followers want content that is credible, intelligent, and valuable.
5. Share and Retweet Others: “You scratch my back, and I’ll scratch yours.” Enough said.
6. Ask Others to Retweet You: If you have something valuable to share, you probably want as many people as possible to spread that content or message, and simply asking others to share.
7. Consider the Timing of Your Tweets: When sending out tweets, timing does matter.

But I digress…  :)

See also 10 Tips For Creative Marketing

The post Creative Ideas For Web appeared first on Creative Juices Marketing Agency.

SEO is the process of improving a websites ranking on the natural (unpaid) listings on Google. There are a number of factors Google considers when deciding where to rank a site both on your website and externally, there are hundreds of factors that determine your position and even more important terms and phrases you won’t know the meaning of that you’ll hear along the way.

Google looks for relevant and helpful content within the body text of a page along with your page titles, header tags and a number of other factors.  One of the major factors Google uses to rank websites is their popularity, or more specifically the number of external links pointing at them. The more links you have from relevant and authoritative websites, the higher you’ll rank.

Google doesn’t like people gaming the system and building links though, they expect you to learn them by creating content that people will naturally want to share and link to.  It is smart to utilize a range of social media and content marketing techniques to help earn the links you require to climb above your competitors.  Also, utililzing your website URL in every online listing of your business, every social media account and any other websites you might be connected to.

Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and improve traffic to their website. But Google Webmaster Tools gives the advanced search expert another perspective on planning and evaluating his or her search efforts and will help improve your website’s ranking In Google.

Read the information below for a closer look at how to use Google Webmaster Tools to get the most out of your SEO campaign.

Google Webmaster Tools: The Background

Google’s Webmaster Tools are essential for improving your Google ranking and for any strong SEO effort. To understand their full potential, it’s helpful to think about what Google Webmaster Tools’ role is for webmasters: it helps you see your website as Google sees it. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.

A site that’s active in Webmaster Tools has a better shot at being fully indexed and ranking well. There are also a number of deeper insights from Google Webmaster Tools can be turned into SEO tactical gold. If you haven’t set your site up on Google Webmaster Tools yet, getting started is simple. Once you’ve signed up for an account, login to the Google Webmaster Tools dashboard. From there, you’re able to add your site.

You’ll have to first verify that you own the domain. Depending on your host, Google may provide verification through an easy pop-up process that allows you to login and verify in just a couple steps. Other options include entering a Google-provided meta tag to your homepage, uploading an HTML file to your site’s root folder, or confirming ownership via Google Analytics if it’s already installed on your site. After you’ve verified your website, it’ll usually start populating data within 24 – 48 hours.

Google Webmaster Tools Features You Should Be Using

Once your site is set up, it’s time to log in and get to know the interface. If you need an introductory tutorial.  At its core, Google Webmaster Tools is all about metrics: what’s getting indexed, what’s getting linked, and what’s getting traffic.

Breaking down that data in different ways and looking at it with an eye toward learning specific things will help you make the most of the information. From this data, you can quickly formulate a plan around what next steps you need to take.

Why not just consult Google Analytics? Actually, Google Webmaster Tools gives a completely different (and possibly more holistic) view. It doesn’t just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well.

The Search Queries section is broken down into five main indicators:

• Query: Query gives you details on what keywords your site is currently ranked for. This is one of the fastest ways to decode whether your efforts to get on the map for a specific keyword are working. It’s important to remember that “rank for” means showing up in the SERPs – not necessarily actively attracting traffic (yet). This feature can help you quickly identify keywords that are relevant, but need a boost from linking or further content optimization.
• Impressions: If you’ve ever wondered how many people are seeing your website for a specific keyword search, this will tell you. This metric gives you a good sense of how many people are seeing specific sections of your content. This is another way to confirm the value of a keyword in addition to traffic data from the Google Keywords module and other tools.
• Clicks: Of the people who are seeing your site, how many are clicking? This information lets you know how many searchers seeing your site are taking action and clicking on your search result.
• CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. If your click-through rates are low, look at whether you can improve your meta description for that page. Can the content be made more relevant to the queries driving the most impressions for that page, or can you add a stronger call to action in the title tag or meta description? You should also consider the broader search landscape: is PPC activity driving traffic away from your branded results in the search, for example?
• Average Position: This metric tells you where your site typically ranks for each keyword. Since the vast majority of traffic goes to the sites in the top 2 positions for a given term, it’s helpful to see how you’re performing and the impact that has on your traffic.

Viewing Data With Change to See Trends Over Time

If you’ve recently launched a new SEO strategy and want to see how effective it is, one of the best ways to do that is to use the “With Change” feature. While you’re in the Search Queries section, activate the “With Change” button. This shifts the perspective and shows your current statistics as well as looking at your change in performance over time.

This data can be useful in a number of ways. Have you recently changed your site copy? If so, this can help to gauge the effectiveness of your updates. It’s also useful in the context of Google updates to see how your average rankings and conversions have been affected. Tracking this information over time is the best way to consistently adapt your SEO strategy to the broader SEO landscape.

Drilling Into Individual Keywords

To understand how you’re performing for an individual keyword, click on that term while you’re in the search query section. Diving into the data for individual keywords gives you insights on which pages are ranking for those words. Not only will this help you better understand your overall SEO successes, it specifically informs different elements of your content strategy.

It lets you know if content you’re developing is effectively targeting your selected terms. It also helps you identify connections you might not have perceived previously between existing content and target queries. Individual keywords with potential can also be given more focus when you’re developing new content such as blog posts, videos, and more.

Finding Optimization Opportunities with Top Pages

Within the “Search Queries” area, you’ll have the opportunity to see the “top pages.” This metric tells you which content on your site gets the most impressions and clicks. You can identify low-hanging fruit opportunities that are easy to capitalize on.

For example, if you have content that gets a great CTR but is ranking on Page 2 of the SERPs, you could build some links to that page in order to bump it to the first page. If you’ve been working hard to optimize content that’s not getting traction, you will often find other pages that are organically capturing visitors and can adjust your strategy. The key here is to understand that sometimes your audience focuses on something unexpected, and by uncovering that information you’re able to deliberately build your strategy to make the most of it.

Refining Your Page-Level Strategy

When you structured your site, you likely chose specific keywords to target with each page or section of content on your site. Google Webmaster Tools allows you to take that process in reverse, and identify what keywords each page of your content ranks for. Likely these will include both your target keywords and some surprises.

Once you’ve mapped out the keywords for each page, add those keywords to a rank tracking tool to find out additional data like traffic and competition. This will help you uncover any unexploited opportunities. Once you get a list of what keywords a particular page ranks for, you should make sure your page actually contains all those keywords. Pay specific attention to high value real estate like your page titles and the first paragraph of your article.

Using Google Webmaster Tools Labs: Author Stats

Google’s Labs are where they test new features that are still being refined. Some will make it into the standard Google Webmaster Tools feature set, while others will fade away (like Site Performance). One popular option is the Author Stats information.  Author Stats allows you to tie in guest posts on other sites by connecting it to your Google + author account. Google Authorship is a major topic in the SEO world: it’s easily accomplished by “rel=author” tag that’s imbedded as a link in specific articles.

Your picture will appear next to content in the search engines, and it’s much easier for readers to find related material that you’ve written. It will also likely be used by Google in the future in the form of Author Rank. “Author Stats” functionality can be used to identify the search statistics for your guest posts.

Up to now, it’s been hard to know what kind of traffic your posts on various sites get. This data can be a major input into your guest posting strategy. Now it’s possible to look quantitatively at not only which links are valuable, but how each posting is exposing your brand in a meaningful and scaled way.

Summary

When you’re developing an SEO strategy, consulting Google Webmaster Tools can give you a unique perspective. Diving into the data provides new opportunities to understand how your site is performing and help improve your overall campaign performance.

See also Why You Need A Responsive Website

The post Improve Your Ranking In Google appeared first on Creative Juices Marketing Agency.

1.  Terrific Typeface (choice of font)

When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.

2.  Don’t Be Scared Of Scale

Apply scale to type, shapes or compositional features that need proportionate emphasis. Use appropriate colors to enhance this technique while making sure suitable typefaces that look good when increased in size.

3.  Respect The Space Of Other Elements

Use letter spacing to fill dead space, aligning text, or condense words that take up too much space. However, be careful not to reduce letter spacing so much it can’t be read, or increase it so much the letters become detached from one another.

4.  Be Clever With Your Colors

Choose a color scheme that has 1-3 primary colors and an additional 1-3 secondary colors that contrast and complement each other. Use different tones of the same color for consistency by adjusting brightness for contrast. Finer typefaces will need stronger distinction against a colored background.

5.  Mind the Cs – Clean, Crisp, Clear

Pump up contrast by adjusting the brightness of the background image so that it offsets the text color, making the design clear and easy to read. This is a great way to apply white or black text over an image to create a strong ‘cut-out’ effect.

6.  Find Fonts With Feeling

Chose a typeface that sings the song of your content. Typefaces with rounded edges are usually friendlier note, Quicksand is used here); hard-edged geometric fonts (sans serifs) are solid and strong; while serifs convey an elegant and sophisticated look.

7.  Keep It Simple

Keep it simple, but don’t forget your basics. Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum. Use contrasting tonal color combinations to text is sharp and easy to read. Applying a solid frame to contain your copy will enhance the compositional structure of a design.

8.  Creativity and Originality

Be inventive and experimental and choose and combine different typefaces and filters. Avoid trends and create designs that correspond with your own unique style, leaving a personal stamp on your work.

Learn more about Graphic Design

9.  Wonderful White Space

Create a fluid design by surrounding words with white space to let elements breathe. The application of space around text boxes, images and other graphic elements makes a design easier to read. It’s also more likely to attract attention than a cluttered composition.

10.  Research Before You Dive In

Have all the details needed before you begin to write or create. Study, read, research, resource. Whether it’s materials and objects or information and facts, the research process will guarantee a more thought-out result.

11.  Think Outside The Box

This is one thing we ALWAYS do here at Creative Juices Marketing because the most creative people always take ristks and think outside the box. Don’t use the typical icons and symbols you see everywhere to represent your topic. Research, sketch and print to find new and original icons to visually communicate with your audience.

12.  Brighten Up Your Graphics

Create drama and impact with attention grabbing graphics. Ensure your colors don’t bleed together by choosing hues that contrast against one another.

We hope the above tips help with your graphic design project.  If you need the professional assistance of a crack graphic design team, CONTACT US!  

Creative Juices Marketing is highly informed of the most effective and efficient ways to create unique and compelling design.  Let us WOW you today!

The post Ultimate List Of Graphic Design Tips appeared first on Creative Juices Marketing Agency.

Before we get to that, start by brainstorming with your business partners and connections to come up with several inexpensive, outside-the-box marketing ideas.  This method produces ideas that are tailor-made for your business and already incorporate your key values and message.  Try to come up with 50+ general creative marketing ideas and then narrow down by eliminating those that won’t work for your product or service.

Then, if you’re really feeling stumped for ideas, consider hiring a small marketing firm that gives personal service and will truly invest time and effort into helping your business succeed (eh hem! we know just the firm) OR just utilize the below 100% free 10 tips for creative marketing:

1. Create relevant content on your website. Start blogging with a purpose.  Fresh and helpful content helps engage readers, build valuable links, attract leads and convert them to your product or service.  Make it about THEM and not just you and what you’re trying to sell.

2. Speak at seminars and teach workshops. You’ll get publicity from marketing the event and from the event itself. You’ll also reinforce that you’re a resource for information in your community.

3. Host free events. Reporters are always looking for a good story. Give them what they want and get some free publicity by hosting a free event that possibly benefits a local non-profit. You’ll get more response if there’s food or freebies involved.  Other businesses may want to join in and contribute to entertainment and giveaways too – ask them!

4. Network. This is a classic marketing idea for small businesses because it can yield big dividends. Association with networking groups or your local Chamber of Commerce can help you  find new partners or clients, or discover new opportunities.

5. Build a referral network. Referrals and word of mouth are the most powerful advertising!  Build relationships with professionals and other businesses you would happily refer your customers to–and who can send referrals your way, as well.

6. Be a people person. Never stop networking, follow all leads, and participate in conversations wherever you find them. Don’t be afraid of the phone, internet, email, or face-to-face meetings.

7. Send handwritten holiday, birthday, or thank you cards to past and current clients, valued partners, vendors in your referral network, connections who have helped you–everyone you can think of. This is a low-cost and unique marketing idea for small business, but many entrepreneurs have reported its effectiveness.

8. Be where your competition is not. Get more leads as the only major player.

9. Be everywhere. Having a blog, have YouTube channel, Facebook Business Page, Linked In, Twitter, Instagram, Pinterest, Google Plus… you get the point.  Social media makes you more well known and credible. Expand beyond your website to get more traffic and leads.

10. Ask for testimonials and reviews. This includes online reviews on websites like Yelp, Google, Facebook, get recommendations on LinkedIn, and rave comments through any channel. Create a testimonials page on your website and use the best reviews in as many promotions as makes sense.

Contact Creative Juices Marketing Agency if you have a new business or existing one that needs fresh ideas.  We can just chat.  There’s no obligation  434 964 7511 or email denise@creativejuicesmarketing.com.

See also Creative Ideas For Web

The post 10 Tips For Creative Marketing appeared first on Creative Juices Marketing Agency.

1. Social Media Marketing helps you to get your content seen, which can substantially increase your number of “brand mentions” (mentions of your business) on the web. The better you promote your content across marketing channels, the more referring domains you will receive.
2. Businesses should share their content on the platforms where their target audience spends the most time. In order to do your social media marketing effectively, you need to (a) do some research into the demographics of different platforms to make sure your audience is there and (b) post CONSISTENTLY and mindfully – if you neglect your accounts, you will lose your audience.  If you can’t do it consistently, don’t do it at all.

Keys To Successful Social Media Marketing

Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.  In other words, you need followers who have potential to be customers or bring you customers.

Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.  If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

Value
If you spend all your time on the social media directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

For small business clients who want to increase their online visibility, optimize their search engine rankings and increase website traffic, we at Creative Juices highly recommend social media marketing. It is a proven effective and inexpensive way to promote your services and business and make it easier for you to be found online. Carefully researched, planned, and scheduled information posted to all of the best social media avenues on a consistent basis at the right times can make a big impact on your Search Engine Rankings, your website traffic, your incoming leads, and ultimately, your businesses’ revenue.

Creative Juices Marketing is highly informed of the most effective and efficient ways to make Social Media Marketing work for businesses. We’ll show you how the power of social media can effect your business!  Contact Creative Juices Marketing to talk to us about how we can help you with social media marketing.

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