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Social Media Marketing Mistakes

If you're in a rush to optimize your business’ social media presence, it can be easy to make mistakes.  Businesses can make social media marketing mistakes by being overeager and diving in without a proper understanding [...]

Evolution of TV Advertising

As we transition to the delivery of content over the internet, the line between traditional TV and online TV programming continues to blur. For viewers it's a win-win situation as they increasingly watch the content [...]

The Importance of Twitter

With around 200 million users sending out the same number of micro-blogs (approximately) every day, Twitter is certainly an effective channel for communication. However, this social networking site is not just for teenagers or celebrities [...]