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Juicey Marketing Blogs From Creative Juices
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. If no brand value exists for your potential consumers, how can you expect them to think of your business when they are looking for what you're selling. Your business needs branding.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
There's nothing more important than your website's content. Spending money on Google Ad Words and SEO specialists is a complete waste if you don't have great content on your website to begin with. Ideally planned content on your site MIGHT keep you from needing to spend money on SEO. Here's a detailed website content checklist to help make sure your content is perfect prior to website launch.