Consistent, engaging, and high-quality content impacts the audience more than any other technique. Content writing allows your brand to create cohesive pieces of information. Consistency, especially in brand messaging, is one of the significant factors to determine the growth and success of your business. Content writing is one of the most essential elements of effective online marketing. The art and science of direct-response content writing involves strategically delivering words (whether written or spoken) that get people to take some form of action. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is… To get the first sentence read.
With thousands of new pieces of content published every day, it’s easy for your content to get lost in the shuffle. That’s why we create truly exceptional content that will be heard through the noise. You’ll get content that sets you apart.
When writing content, we may find ourselves so eager to arrive at our conclusion that we forget that the essence of making a persuasive point is how we get there. When you start thinking about the content for the website, don’t ask yourself “what do I want to say?“, ask instead “what does my audience want to know?“
A strong, compelling headline is critical. Immediately focusing on the benefit to the reader. You must make a promise to the reader that you later fulfill, and you must back up everything you’ve said with very specific proof.
Mistakes many business owner’s make are:
They Assume Their Audience Is Like Them People tend to write as if they’re writing for ourselves. That is dangerous because they are experts in the subjects they are writing about. Your potential customers or clients are not. The more you know about a topic, the further your perception of the subject differs from the majority of people. You make presumptions about your audience’s level of knowledge that is often not accurate often making the mistake of using terminology and structuring information in ways that make little sense to their audience.
They Fail to Test and Refine Their Copy Then there is the tendency to create the content, set it and forget it. That is particularly dangerous as no website content is going to be perfect the first time. There is always room to optimize it. Without testing, you will almost certainly poorly structure your website’s content or leave users with entirely the wrong impression about your offering.
They Are Overwhelmed by the Task The biggest problem with writing marketing content is that people feel utterly overwhelmed by the challenge. To be honest, if you do not, then you are massively underestimating the size of the task ahead of you. Website content creation is a large and intimidating job. Those that feel overwhelmed become tempted to simply migrate their old content across to the new website, but this is madness. One thing that can help with this feeling of being overwhelmed is to have a robust workflow for creating the content. Creative Juices has the flow for creating content.
Copywriting that gets people to take action takes work and focus, but the effort will make you a more successful website, a more popular blogger and/or social media poster and MAYBE a more profitable businessperson overall. If your business needs content writing, contact Denise Hood at 434 964 7511 or use our CONTACT FORM