Effective and Affordable
Social media marketing is one of the most important types of online marketing. Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. All offer an unprecedented way to forge personal connections with your customers and the chance to convert those customers into passionate fans and advocates who might just be willing to share your name, brand and super special products and promotions. All require a COMMITMENT to creating genuine relationships with your customers over time. None will deliver results quickly, but, in the long run, the benefits can be astounding.
According to recent studies, 81% of small businesses are using social media as a marketing, selling, lead generating tool. That’s up almost 10% from last year. Why? There are many reasons to utilize the social media for more than telling people what you had for breakfast or that is really really hot outside:
Effective and inexpensive
It is very important for small businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. According to Forbes, 94% of corporations are using social media and 85% said that it has given their business more exposure.
Branding can be done effectively
Social media marketing is the best tool for small businesses for branding. According to socialmediatoday.com, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on it while making purchase decision and 50% of shoppers made purchases based on the recommendations.
Customer acquisition is easy
With more than half of the world’s population registered with different social media platforms, the chances of acquiring customers are fairly high on social media websites. There are approximately 1.74 billion social media users according to eMarketer and social media websites play a crucial role in acquiring customers to the businesses. In 2013, 36% of marketers acquired customers via Twitter, 52% via Facebook and 43% via LinkedIn.
Enables direct customer interaction
Through social media, businesses can interact with customers directly. Small businesses can attract customers by engaging them with some interactive methods like Question and Answers, Polls, etc. According to Socialmediatoday, 53% of marketers are using social media as a two-way conversation and engagement tool.