Social media marketing is one of the most important types of online marketing. Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. All offer an unprecedented way to forge personal connections with your customers and the chance to convert those customers into passionate fans and advocates who might just be willing to share your name, brand and super special products and promotions. All require a COMMITMENT to creating genuine relationships with your customers over time. None will deliver results immediately, but, in the long run, the benefits can be astounding.
According to recent studies, 81% of small businesses are using social media as a marketing, selling, lead generating tool. That’s up almost 10% from last year. Why? There are many reasons to utilize the social media for more than telling people what you had for breakfast or that is really really hot outside:
Effective and Inexpensive
It is very important for small businesses because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. According to Forbes, 94% of corporations are using social media and 85% said that it has given their business more exposure.
Increased Traffic To Website
Utilizing social media marketing in a consistent manner will greatly increase your business’ online presence which will, in turn, drive traffic to your website and increase your search engine optimization (SEO). It’s VERY effective in that, most especially if you stay active on your Google Business page.
Branding Can Be Done Effectively
Social media marketing is the best tool for small businesses for branding. According to socialmediatoday.com, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on it while making purchase decision and 50% of shoppers made purchases based on the recommendations.
Customer Acquisition Is Easy
With more than half of the world’s population registered with different social media platforms, the chances of acquiring customers are fairly high on social media websites. There are approximately 1.74 billion social media users according to eMarketer and social media websites play a crucial role in acquiring customers to the businesses. In 2013, 36% of marketers acquired customers via Twitter, 52% via Facebook and 43% via LinkedIn.
Through social media, businesses can interact with customers directly. According to a Statista.com poll taken in 2021, it is estimated that 91.9 percent of U.S. marketers in small and medium-sized businesses with less than 100 employees use social media for marketing purposes.
Social media started as an entertainment tool and evolved to a powerful marketing tool. While it serves its primary purpose of connecting people, at the same time it plays a major role in connecting marketers with current and potential customers. Marketing professionals agreed that social media was very important to their business. In fact, 63 percent agreed with it strongly. These convictions are reflected in growing expenditures towards this medium. In the United States alone, social media marketing exceeded 17 billion U.S. dollars in 2019 – almost ten billion increase, compared to 2014.
If your business needs assistance with creating effective social media marketing campaigns that will make your business a consistent resource for information as well as whatever your business provides. Contact Creative Juices Marketingtoday!