They say there's a thin line between genius and insanity. I also think that the distance between creative perfection and insanity is probably pretty tiny. When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with. I'm not obsessive, but I AM a Virgo. I am also very passionate about the work that I do.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
There's nothing more important than your website's content. Spending money on Google Ad Words and SEO specialists is a complete waste if you don't have great content on your website to begin with. Ideally planned content on your site MIGHT keep you from needing to spend money on SEO. Here's a detailed website content checklist to help make sure your content is perfect prior to website launch.
Engagement marketing is the use of strategic, resourceful content to engage people, and create meaningful interactions over time. Engagement is the key to successful digital marketing.
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…
Every time a new year rolls around, people set out to better themselves. They promise they will lose weight, find a new job, or maybe even take that vacation they've always talked about. But why [...]
Facebook, the social media platform that hosts 2.01 billion monthly active users, is a platform your brand needs to utilize. Facebook has become a crucial way to build businesses online; in fact, over 40 million small businesses have [...]
Whether you’re a creating graphics for social media or designing an invitation for an upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, [...]
The fact is, if you aren’t optimized for mobile, you’re ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and [...]