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Using Google Analytics To Its Full Potential

You may be using Google Analytics to measure the success of your website, but are you using Google Analytics to its FULL POTENTIAL?  It requires a deep understanding of Google Analytics and its conversion measurement capabilities. Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.  Unfortunately, mastering Google Analytics can be challenging. There is a great deal of data and numerous charts that could make your head spin.

2019 Marketing Strategies

They say there's a thin line between genius and insanity.  I also think that the distance between creative perfection and insanity is probably pretty tiny.  When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with.  I'm not obsessive, but I AM a Virgo.  I am also very passionate about the work that I do.

done trumps perfect

They say there's a thin line between genius and insanity.  I also think that the distance between creative perfection and insanity is probably pretty tiny.  When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with.  I'm not obsessive, but I AM a Virgo.  I am also very passionate about the work that I do.

Your Business Needs Branding

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

Website Content Checklist

There's nothing more important than your website's content.  Spending money on Google Ad Words and SEO specialists is a complete waste if you don't have great content on your website to begin with.  Ideally planned content on your site MIGHT keep you from needing to spend money on SEO.  Here's a detailed website content checklist to help make sure your content is perfect prior to website launch.

Copywriting that Gets People to Take Action

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.  So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…