A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Google loves a website with built-in and well thought out SEO (search engine optimization). There are many other ways to improve your site's optimization that SEO Experts will try to sell you - digital advertising, pay-per-click (PPC) ads ... these have merit, but can't compare to an already optimized from head-to-toe website. SEO is important for businesses because it helps you attain visibility for search queries organically. This helps you earn rankings organically without paying for it time and time again. Ranking well in search results for queries related to your content, products, or services can increase your website traffic. This can translate into revenue if you convert prospects into customers. If you want to know how to make Google love you, keep reading.
There is no better or more cost-effective way to advertise your business than online. The trick, though, isn’t just having a website, it’s developing the website to ensure it’s driving business growth. It's very important to keep a consistent eye on changes and trends in website development over time so your business maintains its visibility within search engines, your leads come through smoothly, and your business simply looks good. Updating your business's website for optimal effectiveness on a consistent basis is extremely important.
Your business’s website content should not only be well-written. Your content should be effectively targeted to the audience your business serves. Writing content that works for the web can be difficult. It isn’t something that comes naturally to most people. This article will help you understand website content readability as it relates to search engine rankings.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
Recent studies have shown that more than half of digital traffic online now comes from mobile devices. This is going to give and take depending on your industry, but on average, our clients are seeing anywhere from 25-60% of their website traffic coming through mobile.
An overarching trend we've seen in 2022 is an increased sense of playfulness in web design. It's exciting for us, because we ADORE being playful and creative. Current website design feels more like art as technology has expanded to allow for new and exciting responsiveness and functionality. Overall, a better user experience.
At the risk of stating the obvious, the Social Media has been a transformative force in the world of marketing and advertising. It offers businesses and brands an almost infinite number of ways to reach their targeted consumers. The smartest marketers keep a close watch on new social media trends so they’ll be successful at leveraging them in their digital marketing.
The internet has 3.17 billion users and out of them, there are 2.3 billion active social media users. Looking to fine-tune your social media marketing strategy for 2022? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct strategy gives you the focus needed to say “no” to efforts that don’t serve your goals. Question is, do you need a social media guru to do it?
From the ever-expanding no code movement to cool retro typography there’s a lot of new website trends to be excited about. The last year and a half hasn't been easy. Gallons of hand sanitizer, awkward Zoom meetings, homes filled with toilet paper and the looming anxiety of uncertainty have made us all a little nutso, but gave us plenty of room (and alone time) to be very creative with our website layout ideas.
