Facebook is an incredibly powerful marketing tool. You’ve no doubt heard this already. It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level.
Your website should effectively grab the user’s attention. Trends come and go, but it’s still important to know which trend best fits your business and what you feel speaks to your individual business' audience.
When you're starting a new business and your professional marketer tells you that it's very important to develop strong business brand, know that there is nothing more important. Branding is one of the most important [...]
If you're an avid "Googler" like many of us, you may have noticed, and been nervous about, random sites coming up listed as "Not Secure". Not just a little, hard-to-notice notification, but right up there [...]
You may be using Google Analytics to measure the success of your website, but are you using Google Analytics to its FULL POTENTIAL? Doing so requires a deep understanding of Google Analytics and its conversion measurement capabilities. Google [...]
On this New Year's Eve, you're probably planning an elaborate dinner, music, maybe dancing and other fun and games. Are you planning your 2019 marketing strategies for next year? Probably not. BUT if not now, [...]
They say there's a thin line between genius and insanity. I also think that the distance between creative perfection and insanity is probably pretty tiny. When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with. I'm not obsessive, but I AM a Virgo. I am also very passionate about the work that I do.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
There's nothing more important than your website's content. Spending money on Google Ad Words and SEO specialists is a complete waste if you don't have great content on your website to begin with. Ideally planned content on your site MIGHT keep you from needing to spend money on SEO. Here's a detailed website content checklist to help make sure your content is perfect prior to website launch.