New-Website-Design-TrendsWebsite Design and Development

Well-thought-out, responsive, professional website design is an essential element of a businesses’ marketing plan. Advancing technology requires successful companies to have a distinctive presence online.  3 in every 4 of online users admit they decide on a company’s credibility based on its website development. And that, 17—50 milliseconds is the time it takes for a person to decide whether he or she finds your website appealing.  With over a billion websites and over two billion active internet users out there, it can be astonishingly difficult to design an attention-grabbing website what keeps a visitor long enough.

See a broad selection of Creative Juices developed websites HERE.

Do I Really Need Professional Website Design?

The answer is yes. There aren’t many businesses that can survive without a web presence or impress a potential customer or client without professional website design. Your company’s website can be a highly effective marketing tool that can also be very cost-efficient. Your website is not only a place for people to find out who you are and what you do, it legitimizes you as a business, because, face it, EVERY business has a website at this point. There are a great many benefits, and very little downsides. There’s an interesting Forbes Magazine article that goes into this subject further, if you’re interested.

Quality website design is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing. Give them that with a quality website.

A quality website looks good in all browsers. You should browser test your website to make sure it looks right and functions properly across all browsers.

A quality website also looks good and is easy to use on a mobile device. The current trend of increasing mobile use to access the internet means your website needs to be properly built and designed for optimal mobile viewing.

A quality website is also well-polished. This means it has no spelling or grammatical errors, no lame clip art, no 1995 web design traits, no blurry images, no loose ends. Your content is complete and visually appealing. Fonts match across the entire website and font color and size choices have been properly made (yes, this means no lime green size 18 font on a white backdrop with a flashing clip art graphic underneath it).

Your website is a tool. Make that tool quality from the start.  Contact Creative Juices Marketing

See also Exciting Trends In Website Design

There are many things that good website design delivers for your business, here are 10  good starting points to consider:

  1. Create a presence. Who knows about your business? Where can prospects and clients go to learn more? Your website can help establish your business as a going concern, communicate your brand value proposition and it can convey professionalism. It also extends your reach to anyone in the world.
  1. Help build trust. New clients and prospects might want to know about your business history, your expertise and your specialization. This is a great vehicle for people to learn more and attain that comfort level they seek.
  1. Get listed on search engines. Build your website incorporating search engine optimization (SEO) techniques so that you can easily be found by people searching for relevant key words. This can be an important gateway to expanding your business.
  1. Point of contact. Your website provides customers an easy way to contact you and learn more about your products, services and business.
  1. Leverage social networks. Implement a social media strategy to reach a larger audience and to create more buzz about your biz. Establish your presence on Facebook, Google+, LinkedIn and Twitter. Facebook likes and shares can drive people to your website. Links to popular or topical items from or to your website will add to its relevance.
  1. Sell products. If your business lends itself to online sales, create a virtual store as an alternative or complement to a storefront or office location.
  1. Share the latest news. Whenever there are new developments regarding your business, update your website. Sites that have fresh, relevant and timely information draw users back more often.
  1. Blog. Keep your website fresh and keep drawing people in with regular Blog posts. Show your expertise, share insights and provide practical tips on topics relevant to your business  or to your customers.  See ghost blogging.
  2. Learn about customers. Learn about their needs, preferences, and interests. Establish and nurture two-way communication with prospects and clients. This will forge a deeper bond and serve them better.
  3. Customer convenience. Providing customers with multiple ways to interact with your business is almost mandatory these days. Anything less could result in lost sales.

Before you make a decision about developing a website… before you spend a dime – Creative Juices will put together an in depth proposal with a cost estimate. If you agree to work with us, we will provide you with a professional, attractive, informative website that is search engine optimized.

Creative Juices Marketing uses WordPress, a powerful and extremely popular CMS (Content Management System) that will allow your staff to make minor updates to the site themselves. Empowering clients and providing intelligent design and usability. We’ll train you or your staff on how to make simple changes to the site and we’ll be there for you if you need us after that. If your business doesn’t have a professional, informative, easy-to-navigate website, you should contact us. Together, we can create something that is perfect for your needs! Contact Creative Juices Marketing today.

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