Do I Really Need Professional Website Design?
The answer is yes. There aren’t many businesses that can survive without a web presence or impress a potential customer or client without professional website design. Your company’s website can be a highly effective marketing tool that can also be very cost-efficient. Your website is not only a place for people to find out who you are and what you do, it legitimizes you as a business, because, face it, EVERY business has a website at this point. There are a great many benefits, and very little downsides. There’s an interesting Forbes Magazine article that goes into this subject further, if you’re interested.
Quality website design is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing. Give them that with a quality website.
A quality website looks good in all browsers. You should browser test your website to make sure it looks right and functions properly across all browsers.
A quality website also looks good and is easy to use on a mobile device. The current trend of increasing mobile use to access the internet means your website needs to be properly built and designed for optimal mobile viewing.
A quality website is also well-polished. This means it has no spelling or grammatical errors, no lame clip art, no 1995 web design traits, no blurry images, no loose ends. Your content is complete and visually appealing. Fonts match across the entire website and font color and size choices have been properly made (yes, this means no lime green size 18 font on a white backdrop with a flashing clip art graphic underneath it).
Your website is a tool. Make that tool quality from the start. Contact Creative Juices Marketing
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