A Lasting Impression
The first thing you should understand is that a business’s brand is the experience. Every single moment your customer interacts with your offerings, be it products, or services. That’s REALLY fundamental to understand. The storytelling elements of your brand will continue to be important throughout your company’s future. It’s your FIRST impression, and it MUST be a lasting one.
The second thing I want to stress is the importance of simplifying. Consumers and business to business (B2B) buyers – they’re all harried. We all have fewer resources and more to do than ever before. So as a brand, you need to simplify. Ask yourself: How am I simplifying the brand experience? It’s the Ubers of the world who cut out the step of hailing a cab – how successful is the Uber brand? Ridiculously.
Lastly, you need your brand logo to be able to be utilized anywhere. Signs, billboards, golf shirt embroidery, websites… It should be unique, but understandable. It can speak to your product, or be completely removed from it – it just needs to be straightforward and burn into people’s brains.
Branding your business is essential to marketing success. Your brand must be memorable, professional and outstanding. Don’t get too caught up in what YOU want to see in your brand. It’s important that your passion be included in the process, but you want your brand to appeal to your potential customer or client. THAT’S essential! Branding will stem from your logo and soon make you a well-known entity. Creative Juices Marketing will research your business and others like you to establish a UNIQUE and COMPELLING brand that will become the face of your company.
If your business doesn’t have an established, effective, recognizable brand; call 434.964.7511 today! For more on what Creative Juices Marketing Agency can do for you, CLICK HERE.
See also Your Business Needs Branding, Importance Of Being Well Branded