A Lasting Impression

The first thing you should understand is that a business’s brand is the experience. Every single moment your customer interacts with your offerings, be it products, or services. That’s REALLY fundamental to understand. The storytelling elements of your brand will continue to be important throughout your company’s future.  It’s your FIRST impression, and it MUST be a lasting one.

Creative Juices Marketing

The second thing I want to stress is the importance of simplifying. Consumers and business to business (B2B) buyers – they’re all busy.  They’re all distracted.  They’re all tired of seeing advertising and they all have very short attention spans. So as a brand, you need to KEEP IT SIMPLE and straight forward.  Ask yourself: Is it easy to understand and remember my business brand?  My license plate says CREE8IV, but the name of my business is not Cree8iv Marketing.  You know why?  Because I want potential clients to remember my company’s name, not be confused and perplexed by it.  For a license plate, though, how great is CREE8IV?! But I digress.

Lastly, you need your brand logo to be able to be utilized anywhere.  Don’t use photographs or tiny text.  Your logo will be used BIG and small, on signs, billboards, golf shirt embroidery, websites, stickers, on the side of a truck…  It should be unique, but simple.  It should have eye catching form and color, but not too complex.  It can speak to your product, or be completely removed from it – it just needs to be straightforward and burn into people’s brains.

Branding your business is essential to it’s marketing success.  Your brand must be memorable, professional and outstanding.  Don’t get too caught up in what YOU want to see in your brand.  It’s important that your passion be included in the process, but you want your brand to appeal to your potential customer or client.  THAT’S essential!  It truly does not matter what you want your logo to look like.  It’s what your potential customers will respond to.  Branding will stem from your logo and soon make you a well-known entity. Creative Juices Marketing will research your business and others like you to establish a UNIQUE and COMPELLING brand that will become the face of your company.  If your business doesn’t have an established, effective, recognizable brand; call 434.964.7511 today!  For more on what Creative Juices Marketing Agency can do for you, visit our ABOUT US page.

See also Your Business Needs BrandingImportance Of Being Well Branded

The Skills Needed To Produce Brand Excellence

Graphic Design

Unique, Compelling,
Eye-catching, Thought-provoking, Carefully-thought-out Graphic Design is ESSENTIAL.  Every element is important and speaks to your overall brand.

Web Design

Edgy, Updated, High Tech, Informational, Easy to Navigate, Fast Loading, and EXACTLY what your potential customer is looking for – right at their fingertips and in front of their eyes!

Digital Advertising

Digital Marketing Must Be Quick To Impress.  Small Areas Must Hold HUGE Message.  Design Must Compel a Click and Speak to All Products and Services.

Brand Strategy

High Competition Makes It Necessary For A Business’s BRAND To Be Unique, Compelling and OUTSTANDING.  It’s Something That Is Instantly Recognizable.