How can we easily and affordably get people’s attention, push them to our websites, and convert them to subscribers and customers? The secret is digital advertising. And if you understand how to make it work, it can give you full control over your traffic flow and help you sell more too. If you DON’T understand how to make it work, however, you could be throwing a lot of money away.
Digital Advertising can be very cost effective if your audience isn’t extremely narrow. Facebook advertising, for example, is very reasonable and you can target areas specific areas and demographics. If your ad is compelling and timed correctly, it could have great potential to drive traffic to your website, calls to your phone and business to your door. Broadcast and Print Media Outlets have begun to sell digital advertising packages that are a bit more costly (but tightly targeted with guaranteed impressions) in addition to their other advertising. As more and more folks are online – either on desktops, tablets, laptops or phones – there are more and more opportunities to target and capture them with digital advertising.
Benefits of Digital Advertising
When businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
While this strategy may bring in a trickle of business, there is a better and easier way. Businesses should consider the huge marketplace of prospects online. Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, video pre-roll, pay-per-click, retargeting, affiliate, mobile marketing, and more.
Digital advertising has created a world in which you can—and must—develop a holistic plan to find and engage with your next customer, then keep your business in front of them until they’re ready to buy. In 2019, eMarketer projected that U.S. advertisers will spend 54.2% of their ad budgets on digital ads, and by 2023 that figure will reach 66.8%. That’s a lot of competition, so you need to know how to make your media spend count.
The good news is that once you take the plunge into a more sophisticated approach to digital advertising, the benefits will outweigh the cost of change. Increased relevance turns into increased engagement, both in terms of attracting and nurturing leads until they are ready to become customers. If you need someone to advise you on, conceptualize and create your business’s digital advertising, call 434-964-7511 or email us today!