A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. If no brand value exists for your potential consumers, how can you expect them to think of your business when they are looking for what you’re selling? Your business needs branding.
In the early days of branding, most marketing communications were one-way. Companies could speak to their audiences through advertisements or newspapers, but it was difficult for people to get back in touch—to have conversations—with companies. We live in a very different world today. Today, companies can put messages almost anywhere. Billboards, advertisements, and newspapers still exist, but the online world has led to the constant presence of marketing messages—and direct one-to-one communication with potential customers. The same connection that leads to the spread of marketing messages means that consumers are more connected than ever. Emails, instant messaging, and text messages let friends communicate instantly across large physical distance. Social media and forums add complete strangers to the mix. Conversations can happen between people anywhere.
Why is branding important?
If branding your business involves influencing the perception of that business, it’s no longer possible to fully control the brand story. Customers and potential customers are on social media talking about your products. They can tell each other about good (and bad) experiences.
REMEMBER THIS ABOUT YOUR BUSINESS BRAND – You can affect it. You can build it. You can spread it, or grow it. But your brand mainly exists in the minds of your audience.
Creative Advertising that gets attention and gets people to take action takes work and focus. Hiring a professional marketing and advertising professional like Creative Juices Marketing Agency is a smart way to make sure your business is in the right position to compel your customer base, improve and build on your brand, and ultimately increase your revenue. If your business needs creative advertising, whether it be print, radio, tv or digital advertising; contact Denise Hood at 434 964 7511 or send this CONTACT FORM