A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Generally speaking the more relevant your site content is to users searching for certain keywords the higher within the Search Engine Results Page (SERP) you will appear. On-site SEO is the process of optimizing the [...]
Whether you’re a creating graphics for social media or designing an invitation for an upcoming event, the application of graphic design is vast and versatile. From font pairing and scale, to alignment and white space, [...]
If you’re a small business or new startup, you may not have tons of money to spend on expensive advertising like your bigger competitors do. To compete on the same level with a smaller budget, you have to market smarter. This is where 10 tips for creative marketing would come in handy.
For my small business clients who want to increase their online visibility, optimize their search engine rankings and increase website traffic, I highly recommend social media marketing. It is a proven effective and inexpensive way to promote ...
If you're an avid "Googler" like many of us, you may have noticed, and been nervous about, random sites coming up listed as "Not Secure". Not just a little, hard-to-notice notification, but right up there [...]
When you're starting a new business and your professional marketer tells you that it's very important to develop strong business brand, know that there is nothing more important. Branding is one of the most important [...]
You may be using Google Analytics to measure the success of your website, but are you using Google Analytics to its FULL POTENTIAL? Doing so requires a deep understanding of Google Analytics and its conversion measurement capabilities. [...]
There's nothing more important than your website's content. Spending money on Google Ad Words and SEO specialists is a complete waste if you don't have great content on your website to begin with. Ideally planned content on your site MIGHT keep you from needing to spend money on SEO. Here's a detailed website content checklist to help make sure your content is perfect prior to website launch.
It is predicted that 70 percent of users claim they are more likely to purchase from a mobile-friendly website, so companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.