How well do search engines like your business website?  It’s every businesses goal to have their website pop up first on Google, but considering there is SO MUCH competition and that the competition may be spending SO MUCH MONEY just to show up before you, it’s good to know some inside information.  Creative Juices Marketing Agency wants you to know how to improve your website SEO with a few cha cha cha changes (and not just Bowie lyrics).  Knowing how to build and upkeep a website with seo-friendly content and consistent updates is the key and what we ourselves employ, but there is much more to it.

Ask yourself, where is your website traffic coming from? Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if no one can find you.

The reason why other websites are ranking higher than you on Google is because they are making a consistent and conscious effort to improve their SEO. There are certain things you can do to increase your chances of getting ranked higher on Google searches.

See also Website Content Checklist

Improve your page loading speed – speedy is best

If your load speed is too slow, Google will recognize this, and it will harm your ranking. But a slow website will also impact the way your website visitors engage with your pages. Many will leave quickly and, as a result, those negative interactions will hurt your ranking too.

Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load. What’s even more shocking is that 80% of those visitors won’t return to that website. This is terrible for your SEO ranking because it ultimately kills traffic to your site.

But on the flip side, if your page loads fast, people will keep coming back. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly. This makes it extremely important to optimize both your page speed and server response time.

If you want to test the speed of your website, there are online services such as Pingdom or GTMetrix are available for free.

Produce high quality content – How often do you update your website?

If you haven’t touched your website since the day you built it, you probably don’t have a great SEO ranking right now. To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.

Your content needs to be high quality, recent, and relevant. You can obtain that by writing blogs, have a social media feed on your site, or just updating information on whatever new news your business has.

Another factor that impacts your SEO ranking is so-called ‘dwell time’. This relates to how much time people spend on your website per visit. If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time. Websites that provide highly informative content typically have longer dwell times.  Make the cha cha cha changes to high quality website content and you’ll improve your website SEO.

See also Tips For Writing Compelling Content

Optimize your images – Pictures and other images are great for your website

But you need to make sure they are optimized properly if you want these images to improve your SEO ranking. I’m referring to factors such as the file format and size. Huge images can slow your page loading time, which, as I’ve said, hurts your ranking.  Always resize or compress your images to optimize them before adding them to your website.

It is also important that you use your images to sneak in keywords by naming them accordingly. For example, let’s say you have a website that promotes your authentic Mexican cuisine, you might want to name an image ‘awesome handmade guacamole’ rather than ‘avocado’.  Strategically use keywords in the title of your image as well as the caption or description and do it in every single image and you’ll improve your website SEO.

improve-your-website-seo

Start blogging – it’s great for your business

Blogging is an outstanding tool for lead generation and helps you engage with visitors to your website, but most of all, blogging can improve your website’s SEO rankings.  As I’ve mentioned above – producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.  Well, blogs are the perfect channel for you to accomplish this.

If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.  Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.  Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts.  All of this positively impacts your search engine ranking.

See also Benefits Of Blogging

If you don’t feel comfortable writing your own blogs, one of the many services Creative Juices Marketing Agency offers is Ghost Blogging.  You could leave the work to us!  See ghost blogging

While there are many more ways you can use cha cha cha changes to improve your website’s SEO, we will stop here.  We hope these tips will help you.  Let us know if we can help further. If you need assistance with website design, graphic design, social media marketing, or content creation to promote your business; feel free to contact Creative Juices Marketing Agency to discuss.  We’d love to help you!  Call 434 964 7511 or click to CONTACT US.