Branding

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Branding

done trumps perfect

They say there's a thin line between genius and insanity.  I also think that the distance between creative perfection and insanity is probably pretty tiny.  When I worked for other people in the past, I have often been told that “done trumps perfect”, but that's never been something I agreed with.  I'm not obsessive, but I AM a Virgo.  I am also very passionate about the work that I do.

Your Business Needs Branding

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.

Importance Of Being Well Branded

Owning a business is often a dream come true for entrepreneurial-minded folks. However, it’s no secret that starting a business means putting in a ton of work, along with blood, sweat and tears. Business owners [...]

Top Marketing Trends for 2016

By now, you all have settled in to the new year. Have you settled in to the new marketing trends?  2016 will be the year of the customer.  Customer-centric marketing, customer experience, customer journeys, customer [...]

Creative Business Boosting Ideas For Web

Whether you're optimizing your website, strategizing your social media, or designing digital advertising; you MUST BE creative and smart.  The following tips are both and will give you creative business boosting ideas for the web and [...]

How Small Businesses Use Social Media

Did you know that 9 out of 10 small businesses are using OR planning to use social media? LinkedIn conducted a study to investigate how small businesses are using social media, and whether their investment [...]