Branding
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Advertising that isn't fresh, compelling, and high tech can be a total waste of your money. Evolving advertising is something every business must stay on top of to compete. Here are 5 reasons creativity is a must to a business's advertising
Whether you're optimizing your website, strategizing your social media, or designing digital advertising; you MUST BE creative and smart. The following tips are both and will give you creative business boosting ideas for the web and a nice push for your online marketing plan.
When you're starting a new business and your professional marketer tells you that it's very important to develop strong business brand, know that there is nothing more important. Branding is one of the most important [...]
