An overarching trend we've seen in 2022 is an increased sense of playfulness in web design. It's exciting for us, because we ADORE being playful and creative. Current website design feels more like art as technology has expanded to allow for new and exciting responsiveness and functionality. Overall, a better user experience.
At the risk of stating the obvious, the Social Media has been a transformative force in the world of marketing and advertising. It offers businesses and brands an almost infinite number of ways to reach their targeted consumers. The smartest marketers keep a close watch on new social media trends so they’ll be successful at leveraging them in their digital marketing.
Your business’s website content should not only be well-written. Your content should be effectively targeted to the audience your business serves. Writing content that works for the web can be difficult. It isn’t something that comes naturally to most people. This article will help you understand website content readability as it relates to search engine rankings.
Generally speaking the more relevant your site content is to users searching for certain keywords the higher within the Search Engine Results Page (SERP) you will appear. On-site SEO is the process of optimizing the [...]
Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…