Copywriting

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Website Content Checklist

There's nothing more important than your website's content.  Spending money on Google Ad Words and SEO specialists is a complete waste if you don't have great content on your website to begin with.  Ideally planned content on your site MIGHT keep you from needing to spend money on SEO.  Here's a detailed website content checklist to help make sure your content is perfect prior to website launch.

Copywriting that Gets People to Take Action

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.  So, what’s the primary purpose of your headline, your graphics, your fonts, and every other part of the content? The simple, surprising answer is…