google analyticsYou may be using Google Analytics to measure the success of your website, but are you using Google Analytics to its FULL POTENTIAL?  Doing so requires a deep understanding of Google Analytics and its conversion measurement capabilities. Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.  You must monitor your website’s performance in order to know that it’s working for you.  Unfortunately, mastering Google Analytics can be challenging. There is a great deal of data and numerous charts that could make your head spin.

To help you understand the tools that Google Analytics provides, I’ve put together a list of reports that you should REALLY pay attention to:

Mobile Performance Chart

Having a mobile-friendly website is essential in this day and age.  In fact, mobile is so important now that Google penalizes websites that are not mobile-friendly.  For marketers, knowing how their sites perform on smaller screens is vital to staying alive in the SERPs (Search Engine Results Page) and winning over customers.  The mobile performance report shows you how well your website is optimized for mobile and where you need to make improvements.

You can even segment the report further to see which mobile devices/browsers customers are using to access your site. This will tell you if your site is performing poorly on some devices.

See Importance Of Mobile Optimized Websites Article

Traffic Acquisition Report

The Acquisition section tells you where your visitors originated from, such as search engines, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing the most visitors to your website.  The Acquisition Overview gives you a quick view of the top channels sending visitors to your website, as well as the associated acquisition, behavior and conversions details for each channel.

Content Efficiency Report

This report tracks entrances, page views, bounces and goal completions to help you answer questions like:

  • Which content is engaging your audience the most?
  • What type of content (images, videos, GIFs, infographics, reviews) performs best with your readers?
  • Which content converts readers into customers?
  • Which content is shared most by your users?

google analytics chartsNew vs. Returning Visitors

Getting a user to come to your site for the first time is great. Getting them to visit again is even better. After all, it is the returning visitors who usually end up becoming readers, followers and customers. This standard report in Google Analytics will tell you what percentage of your users are coming back to your site.  Usually, the metrics for new and returning visitors are quite different. Returning visitors tend to stick around longer and have lower bounce rates.

See 2019 Marketing Strategies Article

If you’re a newcomer to Google Analytics, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you find the most useful data about your website?  Hiring professional marketing and advertising professionals like Creative Juices Marketing Agency is a smart way to make sure your business is in the right position to compel your customer base, improve and build on your brand, and ultimately increase your revenue.  If your business needs marketing, advertising or PR assistance, contact Denise Hood at 434 964 7511 or send this CONTACT FORM.